Innovations Diffusion Theory (IDT)

Firstly, let’s discuss about a basic theory that offers a conceptual framework for the Technology Adoption at a global level: the Innovations Diffusion Theory (IDT). I will discuss this theory with some examples of current facts/implementations.
This study was started in 1950s at the University of Chicago with funding from television producers who sought a way [...]

Why “Technology Adoption”?

By the time, numerous new technologies have been developed, launched and promoted to people. Most of the companies are very confidence about their products. However, when we talk about the goal of the technology we will end up on the question: do the people intend to use and actual use the technology? Remember, all the [...]